Chapter 7 : Business Marketing

Jordan Brand has been in the business for 27 years marketing its product all around the world. Everyday there are being sneaker purchases made. Since the start of the internet the business has gone up because not only can you purchase Jordan brand in the states, but people world wide can make the purchase by logging on to jordanbrand.com or nikestore.com. Online readers can react when they read about a new release of a sneaker, or the bringing back of a retro. Internet marketing contributes big in the Jordan community because they are able to see which new customer they can attract and which customer they can get to re-purchase. There are over hundreds of sneaker websites exposing Jordan sneakers and their release dates. Consumers are now more aware of what they are going to purchase and can see images of proto types or final products. Customers make the decisions of what they want to call the sneaker product, either business or consumer. A person can simply purchase the shoe as a collection of what they like, or as a business product using it for the purpose of basketball. Relationship marketing is growing more for Jordan brand because they have more ways to advertise for example twitter,Facebook and other social networks. They are able to maintain a balance with customers and answer their questions directly. Jordan also focuses on location of the buyer by seeing where the products have been sold the most. This way when a new hot sneaker releases they can ship out more shoes to specific places. With the increase business to business electronic commerce Jordan brand grows more, because customers are aware of where to make a purchase. This is what makes them successful in marketing.