Chapter 10 Product Concepts

Air Jordan

Since the start of the Air-Jordan era the sneaker brand was in a league of their own. With the help of Nike, Jordan brand rose and was known by people all around the world who loved the game of basketball. The product that the company created was the shoe. Like Mars Blackmon once said " Its Gotta Be The Shoes". A product is a tangible good a person receives in an exchange and this good is the Air Jordan sneaker. This brand can be made up to two types of consumer products. The consumer product, which the sneaker is made for the publics purchase. And a specialty product because once in a while Jordan brand comes up with shoes called quick strike or lifestyle meaning they are limited and can only be purchased at certain locations, making the consumer search extensively.  

Making its debut in 1985 the Air Jordan 1 was the first official product item of the company. After this history would be made, every season in the NBA Jordan played he would have a new sneaker line (product line). And with each shoe their would be a product mix making various color ways of each sneaker.

Even though Michael Jordan has been retired for 9 years his legacy and campaigns live on. Jordan Brand is still adding a product line extension to his sneaker line . The latest sneaker to the collection the Air jordan 2012.