Chapter 18 : Sales Promotion and Personal Selling

Jordan Brand a sneaker industry that is well respected for over 20 years, and is sought after worldwide. The impact the shoes had on the sneaker culture some negative and some positive, but at the end of the day they sell. Even though Jordan brand does not offer sampling, rebates, coupons, people will camp out and pay retail price. Instead of a decrease in price of the Air Jordan Retro series , prices have increased and they continue to get sold out. The only type of online promotion the company provides is through nikestore.com where if you pay more then 175 on sneakers or clothing you get free shipping. 

As long as Jordan Brand keeps releasing their Air Jordan series they will make tons of sales. People wait every year for a certain sneaker to drop causing them to keep coming back and purchasing from the brand. If the customer gets what they want, they will be satisfied and continue their relationship with the Brand.