Chapter 17 : Advertising and Public Relations

                   "In Advertising, Nike was in their own league" 


       Back in the early 90's Nike was giving the whole sneaker a lesson on marketing and advertising. Not only did they have a young player by the name of Michael Jordan making a name for himself. But they also had his own sneaker brand Air Jordan becoming legendary as well. Still a classic commercial to this day is the one with MJ and Spike lee on " Its gotta be the shoes". Air Jordan's have been worn in t.v shows like : Fresh Prince of  bel air, Wayne bros, Seinfeld, and movies like He got game with Ray Allen and Denzel Washington. As of lately Jordan brand has not done a lot of promotion and advertising on the t.v networks, but on the internet it's going crazy. Many sneaker blogs like nicekicks.com, theshoegame.com, kicksonfire.com all advertise the latest sneakers to release with updates on price and dates. In the sneaker community information on rare sneakers that have not been seen in years spread like wildfire and the hype for the sneakers brings collectors to drastic measures like camping out or paying extra money just to have the shoe. Now a adays you can fine Jordan brand advertising on web pages like twitter were thousands of people use everyday to send out information and keep people up to date. With the aggressive techniques Jordan brand is using on giving the costumer what they want with the latest shoes it works. Every month  Jordan brand uses product advertisement to focus on their latest shoe that releases to the public. Even though Jordan has not been playing basketball for a while, his sneakers are still making a statement.