Chapter 15 : Retailing

                   "Successful retailing is based on knowing the customer"


Jordan brand sneakers can be found in thousands of retailers world wide. But one of its specialty stores is Niketown NYC which is located on the famous 5 ave, where tourist world wide come to shop and visit. Niketown has a 3rd floor section where all of Jordan brands latest basketball sneakers and appeal are located. A good example of Specialty store is Footlocker where Jordan brand shoes can be purchased as well. Footlocker is a chain of stores mainly for selling the latest sneakers of Jordan/Nike/Adidas etc. Employees are trained to know the merchandise and be able to sell to to costumers giving them information on the shoe when requested. Another way Jordan brand sells is electronic retailing. Websites like footlocker.com, nikestore.com, eastbay.com all have Jordan sections online. This give the consumer a chance to view other customer reviews and is able to search which product is more suitable for them. This concept is more convenient for a customer on a busy schedule or does not have time to go out, can be able to make the purchase through the web.

Upon entering NikeTown NYC and going up the escalator to the Jordan section I see the retailing mix P's in effect. (product,place,promotion,price,personnel,and presentation) 

The Jordan brand section has employees on the floors ready to assist you in your purchase. The prices are on the bottom on the sneakers of the tags of the clothing. The products are on the walls next to the apparel. There are also statues and posters promoting the whole Jordan concept around the 3rd floor.