The Jordan Brand Mission statement is part of the strategic planning Jordan brand is doing. With the promotion of "Become Legendary" campaign, it shows Jordan brand using all-star NBA players to promote the sneakers and attire.
Jordan brand targets people from all ages, primarily the people who take interest in basketball. With all the players signed to the brand they promote the sneaker and clothes by giving each player their own signature shoe and color way. The promotion of the brand is already has its foundation laid down by Michael Jordan, But with the new players it brings in, it lives on. Each player chosen to represent this brand, is a player with great potential, leadership, and a major fan base. The more popular a player is, the more apparel will be sold. Using this to its advantage the company has a lot of profit coming in.
Well when it comes to talk about strategic planning in business management it is surely one of my favorite topic to discuss. i like your post as well.
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