Chapter 5 : Developing a Global Vision

Air Jordan Brand, a company that has made an impact to the game of basketball is known world wide. During the summer Jordan brand has launched the Quai 54 campaign to promote basketball in Paris. The tournament consisted of a slam dunk contest,3-point shoot out, and the street ball champion ship.

"Paris has welcomed us with open arms yet again as we made our way out here for Quai 54, the International Street ball Championships. We started our trip by bringing Team Jordan athlete Ray Allen to the House of Hoops in Paris where he answered questions from and signed autographs for a small group of fans. News spread quickly about Ray being in town, and by the time we left a mob had congregated outside of the store to get a glimpse of him"

From Team Jordan brand

While Jordan Brand was in Paris promoting their tournament a oportunity arised to promote a shoe called the Air Jordan 5 Quai 54 edition. Jordan Brand has taken advantage of this event to make a profit of a limted shoe only to be realeased in Paris and a couple international countries. This shoe is to never be realeased in the United States.

With the price ranging at 160 US dollers, this shoe would be an easy oportunity for resellers to make a profit or to have a limited sneaker added to their collection.