Chap 3 Ethics and Social Responsability

Social Responsability
"Right at the start of 2011, we kicked off our WINGS for the Future program and continued our tradition of making a difference in the lives of youth in our communities. Through a hands-on approach, we’ve developed programs to motivate and inspire youth with the pillars of education, sport and creativity at the forefront.
This year alone, we’ve refurbished basketball courts, classrooms and computer labs. We’ve made special visits to hospitals and conducted a basketball clinic for elementary students. Team Jordan athletes have also stopped by our WINGS events to provide words of wisdom and encouragement".

http://www.nike.com/jumpman23/index.html#/blog/2995?idx=77

 Jordan Brand is using their social responsability in order to help out communites all over the world. This is a chance where the athlete meets the consumer/fan who supports the brand and what it stands for. The Wings for the future program also gives the chance to many young talented teenagers to get helped by nike/jordan brand desginers in helping create a shoe. It is the programs like this that make the Jordan Team look good in the eyes of the millions of kids and adults that have a passion for the brand.

Code of Ethics

Jordan Brands code of ethics, is to push themselves higher and higher on performance and to achieve their best in what they do.

"We’re focusing our corporate responsibility efforts in the areas in which we can have the greatest impact and create the most value: Through the materials we design into our products, through the process of making those materials and products, and in the world of sport where our products are used".